Welcome to Clevrr Insider - the first hand look of what we’re building at Clevrr AI - the most intelligent reasoning and execution layer for performance teams.

Our updates follow a clear structure: Highlights, Lowlights, Numbers, and Ask. The goal is to give you a transparent, unfiltered view of how we’re building Clevrr AI - what’s working, what’s not, and the metrics that truly matter as we scale.

Marc Andreessen once said, "Software is eating the world." Honestly, software has consumed every function it could reduce to a rule, but marketing was never a rule. 

Performance marketing will always require a skilled operator in the loop, paired with a great tool that complements their work. It has always been about culture, people, psychology, behavior, and the many human elements that current LLMs cannot synthesize.

That is exactly why we introduced "Forward Deployed Marketers" (FDMs). These are operators who have worked across categories and primarily bring a behavioral perspective across multiple geographies, supported by state-of-the-art "Klev," our AI agent that provides context, reasoning, and leverage to make better decisions in performance marketing. Klev spots revenue leaks and growth opportunities, while the FDM brings judgment and owns the outcome.

We believe that the best performance marketing teams will be run by orchestrating operators who can brainstorm, create assets, and execute on platforms, directly supported by tools that make owning outcomes easier than ever.

We gave creative analysis a new look where we wanted our operators to never have to go back to native advertising platforms and manage performance operations.

Creative Analysis in Clevrr AI is a dedicated workspace built to help consumer brands audit, compare, and optimize ad-creative performance. Instead of looking at ad spend and ROAS only at an aggregate campaign or ad-set level, this feature isolates the creative assets themselves identifying which hooks, formats, and influencer assets are driving profitable acquisition and where ad spend is being wasted on fatigued concepts.

In the rainy month of July, we embarked on an exciting short work trip to the media capital of the country. From the moment we arrived, we were captivated by the hustle, dhanda, and its emergence as one of India’s backbone for e-commerce supply chain.

Onboarded India’s biggest D2C agency - The Starter Labs (Acq: Zoo Media)

The Starter Labs is a 10 year old agency based out of Mumbai having managed over 500+ large consumer brands across India, MENA and North America. The goal is to replace existing systems and workflows with Clevrr AI acting as the second brain having enriched with over 11,000 context points enabling bridge between reasoning and client delivery.

Met our customers and spent time extensively understanding and observing performance functions and find ways to improve delivery for us. One of them happened to be Soulflower. Amit Sarda has been running Soulflower for the past 25 years and was one of the early entrepreneurs to build a skincare brand from Mumbai. They are consistently clocking over $20 Mn in sales through the years. Their performance team had seasoned operators who came from exceptional backgrounds and were using Clevrr AI extensively across the their highly cross-functional team to diagnose revenue leaks faster than ever and ship creatives at scale.

Teams can go live in 5 mins - We ingest your data across Shopify, Meta and Google Ads in less than 5 mins alongside pulling up branding DNA for them to stop thinking, start shipping and achieving their first value in less than 20 mins.

We've shipped a refreshed website that tightens how we talk to the market. The new hero leads with an outcome - "Unlock More Revenue with the Same Ad Spends" positioning Clevrr as the AI Performance Marketer for consumer brands

We have built: Friends of Clevrr, a community for like-minded operators across DTC, Mar-tech, Advertising, creative strategy, art, investors and founders to witness the journey of Clevrr AI from a closed lens and contribute in the same

Here are the key metrics we’ll track consistently going forward:

We’re creating a pipeline that’s exploding on launch day. Stay tuned for that!

We're currently closing our $750K Pre-Seed round, with $50K committed through angels.

We're also actively partnering with VC firms that invest in consumer brands. Our goal is to make Clevrr AI available as a portfolio benefit, giving founders preferred pricing, priority onboarding, early access to product features, and dedicated support

If this sounds relevant to your fund or network, we'd love to connect.

Meta’s official API hurt our PLG motion - We had to ask customers to share Read only access to our email ids, taking onboarding to 30-45 mins.

A brand churned last week. It taught us more than any brand that stayed.

An apparel brand offboarded from Clevrr.

It was not because the product didn't work rather there was no one left to use it.

Here's what happened, and how it changed the way we think about the buyer:

When we dug into why, we ended up mapping their entire growth org. Branding, creative strategy, execution, revenue - four functions, all working across each other to deliver higher ROAS.

Then 10–12 people across those functions quit.

The fallout:
→ Ad spend dropped ~60%
→ No agency to catch the slack
→ No full-time performance marketer left to run ops
→ So every external tool became a line item to cut. Including us.

The lesson isn't "we lost a customer."

It's that a decision-intelligence tool is only as sticky as the team making decisions. When the team collapses, the smartest tooling in the world has no one to be smart for.

Which raised the real question for us: are we selling to a team, or to a person? Because both churn very differently.

We're building Clevrr AI to help consumer brands unlock additional revenue without increasing their advertising budgets.

Every day, brands lose money to underperforming creatives, zombie campaigns, poor audience allocation, inventory mismatches, and dozens of hidden inefficiencies that only become visible when they show up in the P&L.

Clevrr identifies these revenue leaks before they become expensive mistakes and recommends exactly what to fix.

We've replicated the thinking process of an exceptional performance marketer into an AI system that continuously monitors your business, diagnoses problems, prioritizes opportunities, and helps your team make faster, more profitable decisions.

We’ve seen brands working with unlock upto 20% of additional revenue per week without scaling ads spend - that would’ve otherwise gone to vain by zombie campaigns, OOS inventory, or junk audience that only orders COD and get RTO’ed.

Thanks for reading and for backing us as we build this in the open.

Talk soon,
Yuvraj & Raghav
Founders
Clevrr AI