Happy Holi 💦 and welcome to Clevrr Insider - the first hand look of what we’re building at Clevrr AI - the BEST tool to find out leaking revenue and wasted Ads Spend in under 2 minutes.

Our updates follow a clear structure: Highlights, Lowlights, Numbers, and Ask. The goal is to give you a transparent, unfiltered view of how we’re building Clevrr AI - what’s working, what’s not, and the metrics that truly matter as we scale.

February was the biggest month in terms of the number of features we shipped. Much of the credit goes to the ever-outperforming engineering team at Clevrr AI lead by Ishan Kulshrestha (Sr. Tech Lead @ Clevrr AI) and his team. Here’s a glimpse of what we shipped:

We built the State-of-the-Art Root Cause Analysis (RCA) Flow which can pin-point EXACTLY where brands are leaking revenue, what ads are wasting money on zombie campaigns, and what to do to fix it with AI suggestions - all in UNDER 2 Minutes.

This is a phenomenal update from the “Dashboards” because what used to take brands hours or even days is now in front of them in under 2 minutes - without them having to life a finger.

With the new approach, brands can now:

This is a core step toward becoming a true AI co-founder, not just a reporting tool.

We shipped key integrations:

This significantly improves data coverage across revenue, performance marketing, inventory, and logistics. More connectors mean fewer blind spots, and richer context for the AI to solve the problem faster, better, more accurately.

We’ve rolled out Automated Reports, reducing manual reporting dependency for brands and internal teams. You can now set-up an automation to send you the daily performance directly to your inbox even before your Morning Standup starts.

This increases stickiness and drives consistent product engagement, and is being LOVED by our current existing clients.

We onboarded Mr. Udit Gupta, Head of D2C and Pay in 3 at Simpl, as a Strategic Advisor to Clevrr AI.

Mr. Gupta led and scaled the D2C segment at Simpl and was instrumental in building and launching the Pay-in-3 business. Prior to Simpl, he was a serial entrepreneur across the Payments and D2C ecosystem.

He brings:

As we scale Clevrr, having someone who has built and operated at this level gives us sharper strategic clarity. This is not symbolic advisory. It’s operator perspective embedded into our next phase of growth.

Another week of reels going viral. One of my reels about our Lead Magnet went viral and brought in 300+ new leads in just 1 week. Organic distribution continues to be a strong growth lever for us. It validates that founders resonate with the problem we’re solving.

This pushed our overall prospect list up by 200% but now the quality filter now becomes more important than the quantity.

We’re currently facing delays in key platform approvals:

All of these are still pending, and has become a significant blocker in our move toward a stronger PLG motion. Without these approvals, distribution, onboarding automation, and deeper integrations are slower than we would like.

While we wait for the Shopify/Meta App Store automated "one-click" installs, we are doubling down on white-glove onboarding. We are manually connecting via API keys for our high-value targets. This has actually been a blessing in disguise, it’s giving us deeper qualitative feedback from founders that we’d miss with a pure PLG (Product-Led Growth) flow.

We are also navigating internal compliance complexities related to the last grant we received. Some procedural and documentation requirements have taken more time than anticipated and are impacting day-to-day operational fluidity. This has temporarily slowed certain internal processes and company-level compliances.

We’re tightening systems and working with advisors to ensure this gets resolved cleanly and permanently. The focus is to build stronger governance as we scale, not patchwork fixes.

Here are the key metrics we’ll track consistently going forward:

February has been our biggest jump in numbers, and this is only going to get better from here with a stronger position, 10X better product, and a clearly defined ICP ready for disruption.

We are actively engaging with D2C brands in the ₹10 Cr to ₹150 Cr ARR range.

If you know founders operating in this bracket who:

We would deeply appreciate warm introductions and a chance for them to try out the tool.

We’re building Clevrr AI to Find, Fix, and Forget revenue leakage through wasted ads spend for Scaling D2C Brands in under 2 minutes.

We’ve seen brands working with us save upto 20% of ads spend per week - that would’ve otherwise gone to vain by zombie campaigns, OOS inventory, or junk audience that only orders COD and get RTO’ed.

Think of Clevrr as an AI powered Copilot for your Performance Teams, available 24x7.

Thanks for reading and for backing us as we build this in the open.

Talk soon,
Yuvraj & Raghav
Founders
Clevrr AI