Insider #003: 40-Brand Pipeline, Revenue Starts Rolling & Podcast Live

Hi there, and welcome to Clevrr Insider. I’m Yuvraj Dagur, Founder and CEO of Clevrr AI - the First Ever AI Co-founder for D2C Brands, and this is our official monthly investor update newletter, and I’m super excited to bring you monthly updates to keep you closely looped in on our journey at Clevrr AI.

July felt different. You know those moments when you can sense momentum building? That's exactly what happened this month. Let me walk you through what's been keeping us up at night (in the best way possible).

Key Updates For Luly

🎙️ D2C Diaries Podcast Goes Viral

Our podcast strategy is proving to be more than just content. The conversations we're having aren't just interviews; they're becoming reference points for founders navigating similar challenges.

• Released Episode 2 featuring Kirti Goel, Founder of P-TAL - a conversation that struck a chord across the D2C ecosystem.

• Crossed 1 Lakh+ Impressions and 56 Hours of watch time across platforms.

• Builds on Episode 1 with Ayush Khandelwal (Sugnaa), pushing our media presence upward.

📈 20K+ Unique Website Visitors (+450%)

The magic is finally happening where all our efforts start reinforcing each other. Our website has become a hub that people actively seek out, not just stumble upon, which tells us we're building something people actually want to engage with.

• Our traffic surged to 20.0K unique visitors in June, up from 4.4K in May - a 4.5x increase.

• Driven by our viral launch video, D2C Simulator game, and podcast distribution.

• Engagement metrics (repeat visits + time on site) are improving significantly.

📍 Shiprocket Shivir: 47 New Leads in One Day

Walking into Shiprocket Shivir in Delhi, we knew it would be big, but the response blew us away. Brands weren't just politely interested; they were genuinely excited about the problems we're solving and eager to see how Clevrr could help them grow faster.

• Attended Shiprocket Shivir in Delhi, one of the most energetic D2C gatherings in the country.

• The reception to Clevrr AI was phenomenal - brands loved the product and were eager to try it out.

• Generated 47 warm leads from the event - conversations begin this month.

🤖 ChatGPT, Gemini & AI Inbounds

This caught us by surprise in the best way possible. When founders ask AI assistants about growth tools for D2C brands, Clevrr AI is coming up naturally in responses, creating a completely new discovery channel we hadn't even planned for.

• Got 5 inbound leads directly from AI platforms like ChatGPT and Gemini - a promising organic acquisition vector.

• These leads are highly qualified and contextually aware of our offering.

• All of them Converted to our free trial offering, with 14 days of trial after which we will start billing them from the month of August.

📊 Lead Pipeline - 2x Growth in 30 Days

Watching our pipeline double in 30 days feels surreal, but the quality of conversations gives us confidence this isn't just a temporary spike. These brands are coming to us with real problems and budgets to solve them, which changes the entire dynamic of our sales process.

• The lead pipeline is now 57 brands strong, up from 27 last month - that's more than 2x growth in 30 days.

• 27 Growth Stage brands (Series A and above), 30 Early Growth brands (>50Lakh of Monthly Revenue).

• This validates rising interest and sustained awareness.

💰 First Revenue Incoming: ₹50K MRR Locked

There's something different about saying "we have paying customers" versus "we have interested prospects." Five brands have now put their money where their interest is, and watching them use our platform daily gives us the validation we've been working toward

• We're now live with 5 brands, completing their trials this week.

• Committed MRR for July: ₹50,000

• Total ARR potential in pipeline: ₹40L, on track for Q3 closure.

💸 Pre-Seed Raise Progress

Our fundraising conversations have shifted from explaining what we could do to showing what we're already doing. The investors backing us aren't just writing checks; they're bringing expertise from their own scaling journeys, which makes each addition to our cap table feel strategic.

• Out of our $350K round, we've secured $50K committed so far.

• Backers include:

  • Founders of a Series B SaaS company

  • A luxury hotel chain owner

  • A Clevrr AI client-founder

• Full round closing targeted by August-end.

📍 What's Next

We're building reach, revenue, and brand credibility in parallel, and July's traction has set the tone for a breakthrough quarter. Everything we've been working toward is starting to compound, creating momentum that feels sustainable rather than just exciting.

Would love any feedback, intros, or thoughts — we’re building fast and in the open.

Talk soon,
Yuvraj Dagur
Founder & CEO
Clevrr AI